Wella Professionals is celebrating another year of support for the Sydney Gay and Lesbian Mardi Gras with limited edition EIMI hero products for ‘Parade Preening’ in colour.
Wella’s Sugar Lift and Pearl Styler products have been updated with a rainbow look for their ‘love edition’, as 2019 marks the second year that the brand has partnered with Mardi Gras.
“Sugar Lift and Pearl Styler are must-have heroes in any styling kit. Sugar Lift creates texture and volume that lasts, can be re-worked over and over and builds the perfect foundation for those big, party-girl looks. Pearl Styler is the triple-threat. A transforming gloss-like gel which adds texture, shine and hold to all hair types. Together, they create the perfect styling partnership.” said Renya Xydis, Wella Professionals Creative Director and celebrity stylist.
Recently-appointed General Manager for Coty Professional Beauty Australia and New Zealand, Max Amen, commented on the partnership’s reflection of Coty and Wella’s brand values that celebrate inclusivity and individuality.
“Coty’s mission is to celebrate and liberate the diversity of your beauty, and for over 130 years Wella has been delivering innovations and services that enable hair stylists and their clients to feel the best version of themselves. With bold, fearless colour at the forefront of our Mardi Gras campaign this year, it makes sense for our products to sing the same message. Be bold and #AskForWella!’
The products are now available at Wella salons across Australia.