Recent innovations combining makeup with skincare technology have proven popular within the beauty space, seen in products like BB and CC creams that deliver skincare benefits as well as coverage.
System Professional has brought this concept into the hair space, with the launch of its new styling range combined with care. The brand conceptualised the range, which is available in three product lines, as a response to learning that the majority of women are less willing to frequently style their hair due to concerns around damage and undermining the condition of the hair.
The three new System Professional lines include Beautiful Base (BB), Creative Care (CC) and Dynamic Definition (DD), which each offer tailored styling products designed to complement System Professional’s EnergyCode Complex technology in its existing range of haircare products.
The styling range contains new technology, dubbed CreativeCode, which delivers styling without product build up; ensuring touchable, manageable, smooth hair.
“Day after day, styling can take its toll on your hair”, said System Professional brand ambassador, Poppy Delevingne. “Using the new System Professional styling range, I can really feel the difference of the products; my hair holds its style all day, but feels natural and effortless”.
System Professional révolutionne les produits coiffants avec ses trois nouvelles gammes : BB #BeautifulBase, CC #CreativeCare ou DD #DynamicDefinition ! Ces produits hybrides mêlent traitement et coiffage pour des cheveux instantanément dynamisés, protégés, et faciles à coiffer. Découvrez ceux qui s'intégreront parfaitement à votre #EnergyCode via le lien dans notre bio #SystemProfessional . . . #beautyinnovation #haircare #hair #hairgoals #fashion #cheveux #soincapillaire #hairtreatment #soincheveux #professional #healthyhair #styling
Some of the options in the new range include Perfect Ends, a Creative Care product that acts like a CC cream to correct sensitised hair by smoothing, repairing and moisturising; Sculpting Clay from the Dynamic Definition line, which is infused with bentonite clay and provides hold with a natural finish; and Blue Shaper, a moisturising and texturising gel with a lightweight styling effect.
Stylists offering personalised EnergyCode prescriptions for their clients in the salon now have additional products they can recommend that will look after hair while delivering beautiful styling results in between services.