Sustainable Salons has collaborated with eyewear giant, Dresden Vision, to turn trash in to trends by way of creating the world’s first eyewear frames made entirely of recycled shampoo bottles.
‘The Shampoo Collection’ asks consumers to ‘throw shade, not plastic’ and includes frames for sunglasses, prescription sunglasses and prescription glasses all in signature black that are available online and in Dresden stores globally.
Since its inception in 2015, Sustainable Salons has kept 89,900kg of plastic salon waste in circulation and out of landfill. ‘The Shampoo Collection’ is their latest ingenious collaborative approach to supporting their mission to re-purpose 95% of waste from the hair and beauty industry through innovative solutions that benefit the planet and the community. A focus on meaningful and powerful collaborations lead Sustainable Salons to Dresden Vision; an ethical, socially and environmentally sustainable eyewear brand with like minded values.
With the current recycling landscape being so uncertain, Paul Frasca, Sustainable Salons’ Co-founder and Managing Director and Bruce Jeffreys, Dresden Vision’s Founder, are proving that pushing boundaries and thinking outside the box can result in game changing ideas.
“This project is something we’ve always dreamed of; linking up with a business that has a waste problem and collaborating to create a new, exciting product. It’s not only amazing in terms of recycling waste but we also hope it acts as a catalyst to encourage innovative thinking for future uses of waste plastics,” Bruce Jeffreys said.
Paul Frasca concurred, noting “[‘The Shampoo Collection’ is] a chance for us to not only create the world’s first closed-loop product created entirely out of shampoo bottles but also to educate consumers about the impact their lifestyles can have on the environment. If you’re having your hair done at a salon, what is their recycling policy? Are they adding to the problem or becoming part of the solution? When you visit a salon that uses Sustainable Salons, you know that your waste isn’t going to landfill and that’s the message we want to share.”
Available from $89, the shades are a great way to boost retail sales in your salon while enabling you and your clients to support the reduction of plastic waste for the benefit of our salon industry and the planet.