This April KEVIN.MURPHY released SESSION.SPRAY FLEX, a light, flexible finishing hairspray that creates a workable hold without the crunch of traditional hairsprays.
The anti-humectant hairspray features flash drying properties which keeps moisture in the hair while avoiding humidity, so styles last all day.
“I wanted a flexible hold with memory; this means that the hair is able to move freely but return to the shape that was set therefore you can maintain a style through an active day,” brand founder, Kevin Murphy, explains. “The hair may move but will remain frizz-free with no flakes ever.”
SESSION.SPRAY FLEX provides a fast solution to fixing and controlling hair, and is effective for all hair textures. The hairspray offers the satisfaction of a light spray, but with a memory hold polymer that results in lasting longevity.
“This sounds like a contradiction, but with SESSION.SPRAY FLEX I have found the balance between hold and movement,” Murphy says of innovation behind SESSION.SPRAY FLEX.
The cruelty free product features purposefully sourced key ingredients, resulting in protection from damage, environmental stressors and anti-static properties that last all day.
SESSION.SPRAY FLEX includes olive leaf extract to strengthen hair, grape seed extract for added moisture, and green tea extract for a flexible hold.
Staying true to the brand ethos of care and consideration for the environment, KEVIN.MURPHY makes a financial contribution to help reduce global carbon emissions with every can sold and will continue the tradition with SESSION.SPRAY FLEX.
Read more KEVIN.MURPHY product news here.