Australian hair and beauty distributor, Rogue Beauty, has welcomed Swedish haircare line Sachajuan to its portfolio; following on from the news that it has also accrued its first heat styling brand, Hot Tools.
The brand was founded in 2004 by hairdressing team Sacha Mitic and Juan Rosenlind and takes a pared-back approach to haircare, with simplicity at its core. The professional products combine modern technology with a consumer-friendly look and feel.
It’s a fitting addition to Rogue Beauty’s existing portfolio of premium brands, which includes Oribe, R+Co, Hot Tools, Pulp Riot, IGK, Windle & Moodie, Smith & Cult, and V76 by Vaughn.
“We have always had great admiration for the craftsmanship, quality and transparency that Sachajuan stands for, which led us to this exciting partnership. As with all of our brands, we will continue to build a strong community of like-minded hairdressers, educators and loyal consumers. We are excited for the next stages of Sachajuan’s brand evolution in Australia,”said Chris Hammond, Rogue Beauty director of sales and education.