Zimmermann brought the Australian summer heat at this year’s New York Fashion Week (NYFW). The Wavelength collection, inspired by the excitement of summer as a child in the 60’s and 70’s in Australia, explores vibrant summer hues from burnt oranges and citruses to sea foam green, aqua and magenta. The looks were topped off with perfected styling by Renya Xydis, Wella Professionals Global Creative Artist, who drew inspiration from her own Australian roots.
The collection’s warm colours are supplemented by the season’s hero poster print, where Zimmermann features girl surfers, along with Batik and Ikat developed prints, shell adornments and shark tooth accessories, emanating from the surfer culture of the Australian summer.
“We wanted a collection that was fun, sexy and a little cheeky. Something that embraced a mood of never-ending summers. Our looks needed to embody the Australian summer, the heat and the waves,” said Nicky Zimmermann, Zimmermann Creative Director.
“Renya and the Wella Professionals team were amazing as always this year, knowing exactly how to create a look that embodies the sexiness and fun of our Zimmermann girls. Once again they helped bring our vision to life, finishing the
looks with vibrant, surfy styles that took us back to the 70’s, with a modern twist,” Nicky added.
To bring the look from concept to life, Renya drew upon the fun and beachy hues of the Wavelength collection to create an inherently Australian summer look for the Zimmermann showcase.
Using the EIMI Ocean Spritz salt spray to enhance texture at the root area, Renya created a loose, beachy wave. She then used EIMI Mistify Me Strong to set the hair into a textured wave and layered with EIMI Dry Me to work into a manageable, matte texture. Taking the tousled, beachy waves and complementing with SP Luxe Oil and Reverse Regenerating Spray Conditioner, Renya finished the look with a polished shimmer.
“This style is true to my heart and very Australian. I know it’s something wearable, cool and sexy and echoes the vibrancy of the Wavelength collection,” Renya said of the look.
“I wanted to create something that refreshed and modernized the surf wave to evoke a true Aussie vibe, while also celebrating the beautiful and effortless style of Zimmermann’s beach girl,” she concluded.
View this post on Instagram
SO THIS JUST HAPPENED thank you to my wonderful @wellapro_anz team you Know who you are and I LOVVVVVE YOU SO MUCH First Look: Spring 2020, WAVELENGTH. “I went to a primary school in the suburbs of Sydney called Taren Point Public School. It was a small local school and was probably not unlike most others around suburban Sydney in the 70’s. I have this fond memory of the last days of a school year before the holidays – it was the beginning of the summer in Sydney and that time of the year when we didn’t do much school work, which suited me fine! To keep the class occupied, our teacher let us watch a surf documentary The Endless Summer in our small school hall. I thought it was so great – exotic golden beaches and surf spots, the sense of adventure, the fun and the freedom to travel the world doing something you loved. I wasn’t a surfer but grew up around the beach like most local kids and I loved that lifestyle. I wanted my school holidays that year to feel like the film. The collection has been inspired by the excitement of summers as much as the film itself. “ x Nicky Zimmermann #WAVELENGTH #ZimSpring20 #nyfwzimmermann #NYFW #zimmermann @laurawilliamsnz @white.salon.cambridge @j_o_d_i_h_a_i_r_s_t_y_l_i_s_t @thenewblackindustries @nadene.xx @sabuki_salon @megbarneshair @suenohair @alarah_studio @jesspuleio_alarahstudio @alexandramatiz @mizzj_at_play @axelhairmua @urbanchichairsalon @alisha_mortensen @christinasabounjianhair @ludmilawella @alex_salonx @laboratorie.salon @paige_thecuttingconcept @alex_salonx @max_amen_anz @matt_wella_opi @salonxbyrenyaxydis @valonzhaircutters #wellaproanz #HairYouCanWear