Getting caught up in the hustle and bustle of urban living can be thrilling, but pollution can have seriously negative effects on our skin, hair and scalp, resulting in loss of radiance and an increase in sensitivity. The continuous exposure of our hair to smog and pollution damages the skin barrier, weakening and irritating it and ultimately leading to a damaged and sensitive scalp and hair.
Alfaparf Milano has launched a new range of balancing scalp products as part of their Semi di Lino line, so that you can perfectly cater to clients who suffer from dandruff, excess oil, itching and redness, or damaged, sensitive scalps. The new range features Microbiotic System technology, a mix of probiotics and prebiotics that balances the skin’s bacterial flora in an effort to restore wellbeing and radiance to the hair. Creating an extra shield over the hair, Urban Defence Pro technology protects against pollution damage and prevents dust and heavy metals from entering the hair, so that hair can shine the way it’s supposed to.
The Semi di Lino scalp care range consists of four hero categories to combat every scalp need.
An energizing shampoo, lotion and tonic that help to restore balance, strength and body to hair, combating hair loss derived from factors such as stress and seasonal changes.
The rebalance line consists of two groups of products – one to combat dandruff for dry and oily scalps, and another dedicated to reducing oil.
The former is an exfoliating scrub, energizing tonic and purifying shampoo to keep dandruff in check.
And the latter is a balancing shampoo and energizing tonic to reduce excess oil and give lightness to the hair.
A calming micellar shampoo and tonic to prevent and regain relief from itching and sensitive scalps with soothing and nourishing elements.
These city-proof treatments are sure to leave your client’s hair and scalp rejuvenated and strong, with 95% of women noticing an increase in hair thickness from just one application.