The global curl community will rejoice with the release of Oribe’s new Moisture & Control range designed specifically for wavy, curly and coily hair types.
The four styling heroes are the result of a year of extensive research and trials on real hair and real people. With a slow and steady attitude and immense passion and attention to detail, the Oribe team have created high-performing formulations that have cemented their position in the textured-hair game.
Oribe’s International Business Development and Distribution Director, Daniel Lopez, notes that the range is about more than just creating beautiful products.
“Outside of creating beautiful products we want to help open the door to the culture of natural hair that is under-served when it comes to hair care. It’s more than just a styling range, it’s a cultural movement,” he said.
Oribe’s mission to raise the bar in the textured hair department more than ever before was enabled through partnering with Stacey Ciceron, an industry expert and celebrity stylist whose passion and determination to innovate within the highly textured hair segment was palpable.
“The new launches are geared towards the naturalistas who have tightly curled hair,” says Stacey. “More people are embracing their natural hair and who they are. They aren’t trying to live up to unreal beauty standards anymore. I’m big on building a foundation through fundamentals, and these are the four products we thought would be that foundation.”
“In the last 10 years, the natural hair movement has gone from a trend to something that is here to stay,” Stacey continues. “In that time frame there was a period where there was no technology and no products to support this emerging community of women and men. Because the market is not saturated with options, we want to be one of the first to offer this upgrade. The community is expanding and the technology is advancing,” she concluded.
The product rundown
Moisture & Control Deep Treatment Masque
Treat your curls right. Our ultimate moisturizing masque, with coconut and almond oils, quenches thirsty curls and prevents breakage while repairing damage. Hair is left silky, hydrated and healthier than ever.
Priming Lotion Leave-In Conditioning Detangler
Ease your routine. This silky, leave-in conditioning lotion instantly detangles to ease combing and prevent breakage. Our ultra-hydrating formula, with cupuacu and mango seed butters, moisturize and smooth strands for healthy, beautiful curls that are prepped for styling.
Styling Butter Curl Enhancing Crème
Style richly. This deeply nourishing crème instantly melts into hair and defines coily curls. A blend of shea butter and avocado oil hydrates hair to protect from breakage and control frizz. Strength, softness and hold are at your fingertips.
Curl Gelée for Shine & Definition
This silky, hydrating curl jelly tames, shapes and styles, making coils more manageable. Macadamia, neem and apricot oils moisturize and detangle strands. The result: ultra-shiny, smooth, defined curls.