The new Wella Professionals INVIGO range has launched, offering a respite from the demands of a busy modern lifestyle. The 31-piece, high-performance range highlights advanced blends with new ingredients that are designed to provide ‘recharging moments’ for neglected hair.
“INVIGO is the ultimate in salon-perfect hair care for anyone on the go (who isn’t these days?)” said Renya Xydis, Creative Director for Wella Professionals ANZ. “Amid the hustle and bustle, it is so important to take moments to yourself. Whether that’s an hour in the salon or ten minutes at home. From someone who colours their hair, styles daily and rarely gets a moment to sit still – the latest INVIGO range by Wella Professionals is a breath of fresh air.”
There are three INVIGO in-salon treatments: Brilliance Booster, Nutri Booster, and Volume Booster, each designed to complement six care ranges in the new line of retail products; Colour Brilliance (protection for coloured hair), Nutri-Enrich (for dry or distressed hair), Volume Boost (for limp hair), Balance (for scalp care), Blonde Recharge (anti-brass for blonde hair), and Colour Recharge (colour reignition for red or brunette tones).
Elements like goji berry, lime caviar, and cotton extract are featured ingredients of the new products, which have a full, fruity scent that will appeal to clients. INVIGO is now available in-salon.