Hair Expo is NEXT WEEKEND! The excitement is flowing in the lead up to the Festival of Hair, so we decided to get in touch with some of the industry’s most revered educators who are bringing their expert tips, tricks and skills to share with hair professionals at Hair Expo 2019. We can’t wait to see these superstars in action! Get your ticket now to soak up world-class learnings that can help you expand your skill set and provide the best services for your clients. See what they have to say about their upcoming education sessions below.
Sharon Blain is hairdressing royalty, having been perfecting her skills for over five decades. A globally acclaimed educator, Sharon’s programs cover the entire spectrum of long hair prowess.
Hair Expo sessions:
- Sunday 9 June, 11:15-12:15 – The Masters Edition Look ‘n’ Learn Seminar with Sharon Blain
- Sunday 9 June, 14:00-17:00 – The Masters Edition with Sharon Blain Hands-on Long Hair Workshop
What makes your sessions a must-see at Hair Expo this year?
I love Hair Expo and I always like to deliver a new creative concept. Over the past year, I’ve spent hours researching runway shows, interesting hair and what some of my favourite artists have been up to. I have taken my inspiration from some of the best. So, get ready for a mix of drop-dead hair ideas, session techniques and simple looks that will have you wanting more.
Where or who do you source your creative inspiration from?
I love to follow what’s happening on the runway, looking at fashion spreads in high end magazines and various session artists who I admire. I can also find ideas in the least unexpected way – from sculptures, building shapes and nature.
You’ve perfected your skills and techniques and they’re second to none. Are hairdressers seeing you at Hair Expo going to be able to easily take these learnings back to their salons and execute them on their clients?
Part of the challenge to myself is to produce simple but effective looks that are easy to recreate. If I make it look too hard it discourages hairdressers from believing they can reproduce the looks. Simplicity is key.
What do you love most about long hair styling?
I love the versatility and the way long hair responds. It’s like working with fabric. You’re able to mould it to whatever shape you wish. It gives me so much pleasure. I never tire of dreaming up ideas and pushing the boundaries. I think long hair is the reason why I have never lost the passion for dressing hair.
Dario’s signature style – a series of pared-down looks reflecting his love of modernist art and architecture – puts him at the forefront of hair design. His role as founder of DCI Education takes him all over coaching, teaching and inspiring hairdressers wishing to be the best.
Hair Expo session:
Monday 10 June, 9:45-10:45 – Next Thing now Look ‘n’ Learn
What makes your session a must-see at Hair Expo this year?
My busy education schedule means it’s been 9 years since I last presented at Hair Expo and this year marks 30 years in the industry! This is an exciting opportunity to see why I am considered one of the most successful cutting educators and why my seminars are declared as “Inspirational & a Must See”. Learn how I charge up to $550 for a haircut and how I elevate and liberate hairdressers with my unique approach to hair cutting and human connection.
How do your cutting techniques stand out from the crowd?
I design each technique to rebalance the face, neck & body just like a cosmetic surgeon would. I focus on what value I can bring to each client’s life visually and emotionally. Through my precision cutting practises you learn how to stand out and be truly unique without fear.
How does your love of architecture influence your cutting style?
My shapes are timeless and beautiful pieces of work. I have always been fascinated by architecture and how it constantly changes and evolves, boundaries are pushed to achieve new techniques, and this is what I like to express in my work. My love of architecture liberates me and frees me from all past hairdressing rules. Architects create new shapes for our cities. I want to cut great shapes around bone structure! My design intentions can best be summed up with this: “There are 360 degrees. Why stick to one?”
In what way do you push the limits in hairdressing?
I personally push myself formulating new cutting techniques that aren’t always obvious. They have to create beautiful shapes and excite me, so I can then pass this onto to others via my education, which in turn creates the “WOW’s” from audiences. I believe to be a great hairdresser, good education is very important. We need to look at the way people are taught. It’s not just about qualifications to get a job, it’s about being constantly educated. I push hairdressers to regularly update their thinking and approach and I look to unlock the hidden potential in hairdressers and share that it’s not about the past; it’s all about the future. The only way any one can succeed in their career is to continuously challenge themselves to be better.
Heather Porter is the ultimate online marketing guru, travelling the world educating everyone from salon owners, beauty businesses, entrepreneurs and local councils about how to help their businesses create a strong and successful online presence that pays off.
Hair Expo sessions:
- Monday 10 June, 11:15-12:15 – Grow your Salon Biz using Instagram Look ‘n’ Learn
- Monday 10 June, 13:00-16:00 – Advanced Social Media Bootcamp hands-on workshop
Why do you think Instagram is so important to a business marketing strategy?
72% of users have bought a product they saw on Instagram! Plus, 35% of online adults use Instagram. It’s where people go to research products and brands and now that enough of the population is using Instagram, especially younger generations, it is becoming a necessary place to focus marketing efforts. In marketing you want to determine who your market is and then hang out where they are. If 35% of online adults are on Instagram, the chances are that a huge part of your market is, too.
What do you see as the biggest mistake that salons are making on IG?
The biggest mistake I see is when a business is not developing a marketing plan and just haphazardly posting things when they can. There is something called the ‘Rule of 7’ in marketing, which means that a prospect needs to “hear” a brand’s message at least 7 times before they’ll take action to buy a product or service. Let’s say you want to promote a certain treatment you offer, where you want more bookings. With that in mind, trying to get a cold lead to book a treatment requires different angles of sharing information about that treatment – from testimonials to benefits, to education. Once a business understands this, they can plan the multiple posts required for each item they want to promote.
In what ways do you want to educate those that attend your Hair Expo session about growing a beauty business using IG?
So many people ask me if they’ve set up their account the right way and what they can do to get more engagement. I will be focussing on that a lot, including really understanding Instagram’s ‘stories’ function and how to use them. Plus, I will briefly talk about how to start advertising on Instagram for those who are interested in reaching more potential clients, fast. Attendees will get loads of examples of what they can post to grow their salon biz!
See the full Hair Expo 2019 education program here.