In line with their dedication to support and pave the way for a sustainable salon future, L’Oréal Professional Products Division (PPD) Australia has announced their collaboration with Sustainable Salons on a number of local initiatives as part of L’Oréal’s sustainability program, ‘Sharing Beauty with All’.
PPD Australia will introduce the Sustainable Salons waste reduction program across five Australian academies, installing waste stream bins to separate waste so that it can be repurposed. Having already kicked off with Melbourne in November, the remaining academies will follow suit in early 2020, with nation-wide implementation to follow.
“What we have put in place with Sustainable Salons will not only have a positive impact on the environment, we hope it will also encourage positive conversations amongst our clients about upgrading business practices with more sustainable habits. We are excited to see this initiative roll out in our five Australian academies in the coming months, and we look forward to bringing our salon partners with us on this sustainable journey,” said General Manager of L’Oréal PPD Australia & New Zealand, David Higgins.
Sustainable Salon founders Paul Frasca and Ewelina Soroko are thrilled with the partnership, sharing “To have L’Oréal Australia actively take a stand towards a brighter future with us is a hugely positive step forward and we’re really excited to welcome them to the sustainable family!”
“We know the industry can’t thrive without its supply chain, so we believe it’s crucial that corporate organisations and manufacturers are invested in finding better solutions to minimise our impact on the planet and our communities,” they said.
Since its inception is 2015, Sustainable Salons have rescued up to 95% of salon resources from landfills and has found repurposing solutions that benefit the environment and give back to the community, all while rewarding involved salons with useful savings for their businesses. Initiatives include collecting and repurposing hair to serve the medical wig market, and soak up oil spills. They also reuse plastic bottles and materials in clever ways, such as the creation of sunglass frames. 100% of the proceeds from repurposing salon materials are donated to OzHarvest and KiwiHarvest to provide meals to those in need.