It’s been an eventful few weeks for haircare giant Goldwell, having dropped a slew of exciting new innovations on the professional hairdressing scene.
Inspired by luxury skincare, Goldwell’s Kerasilk has released Kerasilk Revitalize, a range of products designed to care for the scalp.
The scalp ages six times faster than facial skin, and an ageing scalp can influence the condition of your hair. Kerasilk Revitalize acts as a ‘scalp facial’ to counteract the signs of scalp ageing and reveal beautiful healthy hair.
The main cause of scalp ageing is oxidative stress, caused by things like UV rays, pollution, chemical stress, extreme heat and extreme cold. These stressors can result in dehydrated, weak and imbalanced hair. Kerasilk Revitalize protects and restores hair through powerful ingredients including ECTOIN®, keratin, grapeseed, red algae and more, leaving hair nourished, detoxified, strong and shielded from Oxidative stress.
The ‘scalp facial’ service can be experienced as a luxury in-salon service or at home, and incorporates four steps: 1) Exfoliate, 2) cleanse, 3) rebalance and 4) treat.
- The Exfoliating Pre-Wash uses Jojoba to deeply cleanse and exfoliate
- The Nourishing Shampoo hydrates to retain moisture and sooth the scalp
- The Rebalancing Scalp Foundation with active micro foam moisturizes and rebalances the scalp
- The Nourishing Serum strengthens the skin’s natural protective layer, intensely hydrating and soothing the skin
Goldwell is also adding four new styling heroes to its StyleSign line for textured hair. The styling range includes high-end products in five unique style categories: Ultra Volume, Just Smooth, Curly Twist, Creative Texture and Perfect Hold. All products contain ingredients to protect hair from colour fade and the damaging effects of heat styling and UV-light. The new line of styling products complement the Creative Texture, Ultra Volume and Curly Twist categories
The new styling heroes are:
Ultra Volume – Dust Up: A volumising powder that gives hair instant body, boost and texture
Creative Texture – Dry Boost: A dry texture spray that gives tousled looks an extra portion of movement and definition
Creative Texture – Matte Rebel: A clay for rough, extremely matte styles with a dry finish
Curly Twist – Surf Oil: A salty oil spray to designed to spice up bouncy curls or natural waves with a breezy texture
All products available in Goldwell salons now.