With the hairdressing and barbering industries growing, it’s important to retain a competitive advantage. Staying ahead of the latest trends and techniques can be the best way to bring new business through the door and keep it in the salon. Good business leaders know that investing in education is vital to the success of their business and the satisfaction of their staff and clients.
According to a 2017 IBISWorld report on Hairdressing and Beauty Services in Australia, hair and beauty operators are expected to place a greater emphasis on premium services and expanding product sales to increase spending per customer over the next five years; as well as increase their use of social media platforms like Facebook and Instagram to target younger consumers.
A curated business education program at Hair Expo 2018 will touch on these trends, with a varied line-up of speakers who will empower salon owners and managers and equip them with the tools to prosper.
Julie Piantadosi is a leading Australian business coach who will be presenting at Hair Expo Australia 2018 in Melbourne on balancing life and business, as well as professional sales training and communication. She points to the sense of community that attending live education provides as a major differentiator to online courses and tutorials.
“Nothing compares to live education. You can watch anything you like online but being part of live education is where the real magic happens. These business sessions and workshops at Hair Expo will bring the best of the best in the industry together, under one roof. What an opportunity to learn and be empowered. Education is a vital aspect to becoming the best you can possibly be!” says Julie.
Also available at Hair Expo, Kylie Lewis will be presenting two sessions on social media success including one specifically to assist businesses with Instagram strategies. Yvonne Hilsz will present on training salon teams to sell confidently, leading to higher retail profits for businesses. Lisa Conway will show sole operators and freelancers the ways to take their business to new levels while combatting stress and loneliness that inevitably creep in when working as a soloist.
For salons wanting to diversify their expertise, Megan Yabsley will present on trichology and natural scalp therapy, discussing the various scalp disorders and hair loss problems commonly seen by hairdressers and trichologists and sharing insights on how to recognise and treat them in-salon. A trifecta of hairdressing business experts; Faye Murray, Brodie-Lee Stubbins and Steve Callus will unlock what makes a successful salon, including finding and keeping the best staff, retaining clients, successful marketing, and how to have financial freedom. The Australian Hairdressing Council (AHC) will host an informative session to discuss the skills shortage that is seeing only 30 per cent of qualified stylists staying on in the hairdressing industry, and what the solutions might be for retaining young talent.
Leading educator Bernadette Beswick will speak on how to elevate profit with the winning combo of passion and performance. “Education is the key to achieving all goals…Exceptional hairdressers are pumped with passion, driven by determination, and can identify education as the TRUE pathway to a thriving business”, says Bernadette.
While these sessions are all available as individual tickets (priced between $99 to $169), if you want to get more bang for your buck it’s a no-brainer to pick up one of Hair Expo’s new Business Passes ($369). This means you can attend the whole program of ticketed business education over the course of the three-day weekend (excludes workshops) and also includes a three-day expo pass for you to peruse the expo floor and make the most of your industry’s event.
For more information and tickets, head to www.hairexpoaustralia.com