Male grooming is no longer the niche sector it once was. Over the years we have seen the category leap from male-specific shampoo’s to specialist beard ranges, and the road is about to take another turn in men’s grooming with the launch of SEB MAN this August.
Focusing on busy millennial and Gen Z guys, SEB MAN is a brand that recognises what it means to be ‘male’ in today’s world. Formulated to answer the call of all men, looking to break free from one-dimensional stereotypes with a versatile yet compact 10-piece range. SEB MAN knows that young guys of today do not want to be defined by one descriptor alone. The millennial man is part of a ‘slasher’ generation, those juggling multiple careers and passions. He requires convenience, simplicity and quality, just like the SEB MAN range, with products including 3-in-1 hair, beard & body wash, and reworkable styling gels and oils for hair & beard.
The 10-piece product range covers all grooming needs, no matter the style. Infused with guarana, peppercorn and bergamot, the range has a multi-faceted fragrance which is distinctly masculine, satisfyingly fresh and with a natural kick of energy.