Since its inception in 2008, Australian-based charity Hair Aid have been making real change in poverty stricken communities around the world, by way of recruiting and sending volunteers on a mission to teach those living in critical poverty the skill of hair cutting. This significantly important philanthropic endeavour provides students with life-changing skills to support their families and make a contribution to their communities.
This year, Hair Aid are campaigning to raise much needed funds as they strive to break a Guinness World Record for ‘the most money raised for charity by haircuts,’ through hosting a Global Cut-a-Thon on 29 March.
“My hairdresser has been running a Cut-a-Thon in her salon for the past four years to raise money for Hair Aid. We were discussing trying to expand the idea to more salons around Australia, until we thought- “Why aren’t we doing this around the world?” So we decided to just go for it.” said Hair Aid CEO, Selina Tomasich.
In 2019, with just eight weeks preparation, Hair Aid ran its first global Cut-a-Thon with over 40 participating salons from Australia, New Zealand, Canada, Sweden, the USA and Greece. Hair Aid’s goal for 2020 is to register 300 salons to participate, and to smash the previously held record of $76,569 USD.
“Our goal is to engage the passion of hairdressers around the world, and provide an opportunity to give back and fund the vital work we do,” Selina said.
Salons can get involved in the Global Cut-a-Thon by registering their participation, opening their doors on 29 March and working with their teams to bring clients in for a good cause. Participating hairdressers and barbers are able to work for however many hours, complete however many haircuts and set their own prices to contribute to the world record – every bit helps.
Selina also encourages participating hairdressers to get creative with their hair-cutting locations, to create buzz around the initiative.
“Last time we had people doing haircuts on the beach, on a farm, and on cruise ships. Wherever I can make it out of the ordinary, I do!” Selina said.
Salons, hairdressers and barbers can register at www.hairaid.org.au/global.