ghd partners with Eugene Souleiman
Coty has named Eugene Souleiman as its fashion week ambassador for ghd, with the renowned stylist and his team set to use the full suite of ghd tools to create runway looks at forthcoming fashion week shows in New York, London and Paris this season.
Kicking off the partnership at the SS18 show for Jeremy Scott in New York last week, Eugene commented that the move complements his role as Wella Professionals’ Global Creative Director.
“I appreciate quality and ghd has a long standing reputation in our industry. I am also thrilled that my fashion week team now has access to their full range of tools. Expanding my relationship with Wella to include ghd feels like a natural progression. It’s a total-look approach to the work I do across care, styling and tools”, said Eugene.
Eugene’s forthcoming fashion week agenda includes styling for Preen by Thornton Bregazzi, Versus Versace, Tommy Hilfiger, Acne, and Thom Browne, among others.
Read part one of our interview with Eugene here.