ghd is celebrating an extremely commendable milestone – 15 years of their pink campaign that has raised $15 million for breast cancer charities globally.
To celebrate the initiative’s anniversary, ghd has teamed up with leading mastectomy tattoo artist, David Allen, on a thought provoking campaign that resonates with millions.
The collaboration has birthed limited edition ghd gold and platinum+ professional stylers as part of the ‘ink on pink’ campaign. The stylers feature original intricate floral illustrations designed by Allen, which reflect his signature mastectomy tattoo designs. $20 from each styler sold goes to the National Breast Cancer Foundation’s global research efforts, with the goal of raising a further $1 million in 2019 from proceeds from the collection.
For almost a decade, David Allen has made his mission to help women reclaim their femininity after breast cancer by concealing their mastectomy scars with beautiful and unique floral designs. David creates his botanical designs based on the unique survival journey of each client, representing their strength and growth in a truly personal and unique way.
“[There’s] validation that happens when you hear someone’s story, when you’re listening and you’re present. There’s healing in that,” David says.
David notes that he sees his clients transform before his eyes after their tattoos. “There’s a shift that happens during the process that is a little overwhelming, [but] it’s beautiful.”
Grace Lombardo is one such the client. The young mother of three was diagnosed with breast cancer in 2016, and underwent a double mastectomy and reconstruction. In 2017, David helped enable Grace to take back some of the control that her cancer took away from her by concealing her scars and helping her to feel a new sense of beauty. Grace is now an advocate for ghd’s ‘My Tattoo, My Story’ campaign, aimed at raising awareness for the collection and breast cancer research.
David’s belief in ghd and respect for their charity efforts meant that his decision to collaborate on this project was a no brainer.
“We spent time designing a hair straightener, but I treated it as if it were a person’s body,” says David. “To be able to use your craft and your skills to contribute [to a person’s healing] means a lot to me.”