Three sets of stylers set in an ice sculpture was a fitting centrepiece for ghd‘s new Glacial Blue Collection showcase at Bondi Icebergs on Wednesday 24 October.
The Bondi Beach institution was the perfect spot for the festive event, with the glacial blue accents around the room complementing the natural hues of the ocean-view setting.
Fashion-inspired: about the ghd Glacial Blue collection
The ghd Glacial Blue collection includes three limited edition tools accented with the icy shade; the glacial blue ghd gold styler, the glacial blue ghd air hairdryer, and a glacial blue version of the brand’s newest technology, the ghd platinum + styler. The new tool is the world’s first ‘smart styler’ and features sensor technology that predicts individual hair needs, adapting the delivery of power accordingly.
ghd ambassador Travis Balcke explained the inspiration behind the new collection came from the vibrant wigs styled by ghd Global Fashion Week Ambassador Eugene Souleiman at one of designer Jeremy Scott’s AW18 fashion shows earlier this year.
Travis demonstrated the new glacial blue platinum + styler by creating a wavy, textured look on his model, explaining that hair trends are increasingly more about those styles that don’t compromise hair quality. The hallmarks of healthy hair are becoming more sought-after by clients; with factors like bounce, volume and shine all important factors, particularly to those seeking a more youthful appearance.
Luxury Gift Sets now available
ghd’s 2018 Luxury Gift Sets were also on display at the event, just in time for Christmas. The seven gifting options feature a mixture of ghd tools and accessories for every hair need and are now available in salons.