Goldwell is offering colourists a different way to experience creative colouring with unique ELUMEN colour technology. The first on the market of its kind, ELUMEN is a range of long lasting direct dyes that provide significant shine and colour brilliance.
The ELUMEN range has recently expanded to include ELUMEN PLAY, a ‘paintbox to colour outside of the lines’. The new range offers colour flexibility and versatility with semi-permanent dyes in eight colourful shades that can be mixed and matched. ELUMEN PLAY can take you from dull to hot pink, ocean blue or pastel hues with shades that fade true to tone, so there’s no uneven transition between colours. The accompanying ELUMEN PLAY Eraser removes 100% of colour in no time, so you can switch up your hair colour and style as often as you desire.
The original ELUMEN shade pallet has also welcomed two new additions, for the first time introducing natural shades allowing grey hair coverage with direct dyes. Shades from both the ELUMEN and ELUMEN PLAY collections can be kept in tip-top shape with ELUMEN CARE, a range of colour care products matched to the wider ELUMEN shades that maintains ELUMEN colour and supports ELUMEN PLAY to fade true to tone.
Check out the video below to meet the ELUMINATORS, four international Goldwell educators who share tips and tricks about the new ELUMEN and ELUMEN PLAY direct dyes.