New on the list of professional product launches in 2020 is the Semi di Lino Volume range from Alfaparf Milano; the new treatment to express your individuality through your hair. Inspired by women’s increasingly common complete approach to beauty, which incorporates the full concept of health and wellbeing, the three-piece line seeks to support women with self-confidence and self-enhancement, channeling their individual uniqueness and self expression, and showcasing this through their hair.
Designed to give density to fine and weighed-down hair, the Semi di Lino Volume line features innovative climate-proof technology which allows for optimal hydration of up to seven days, and protects the hair in varying climatic conditions, controlling frizz for up to three days even in 98% humidity. Atmospheric agents will have minimal impact on tresses, even in the most extreme conditions.
Sudden changes in temperature and humidity are commonplace and stopping our hair from playing up becomes increasingly difficult. Volume Boost Complex, the specific active ingredient in the line, carries out a dual replenishing and volumising action, forming a supple film on the surface of the hair and permeating inside the fiber
The line incorporates three hero products to achieve optimal volume. First up is the Volumising Low Shampoo, which gently cleanses the hair, giving support from the roots without weighing them down.
Next we have the Volumising Mousse Conditioner, a treatment conditioner that untangles the hair for a full and voluminous finish, giving support and volume to the hair.
Tying the line together is the Volumising Spray, a leave-in spray to be applied to the roots of damp hair that provides volume and definition.
All products in the Semi di Lino Volume line are vegan and free from sulfates, parabens, and other nasties.