Wella Professionals has announced it will be the exclusive haircare partner for the Sydney Gay & Lesbian Mardi Gras, as the event celebrates its 40th anniversary in March 2018.
The timely partnership will see Wella Professionals and the broader Wella family immersed in the Mardi Gras event with a series of bold, creative and colourful displays of self-expression.
“It’s Wella’s view that hair is an integral part of our identity, and like Mardi Gras, it can be a celebration of self-expression, inspiring boldness, colour and creativity. The hairdressing industry is also one of the most representative of the LGBTQI community. Our Wella family is a creative, courageous and inclusive one, so we could not think of a better partnership than with Mardi Gras”, said Jerome Toulza, General Manager, Coty Professional Beauty Australia & New Zealand.
Terese Casu, SGLMG CEO said, “We’re very excited to be partnering with Wella Professionals for our
40th Anniversary Festival. Wella have a rich history of inclusion and self-expression, making them an ideal
partner for Mardi Gras. We’re all looking forward to seeing the incredible activations they create for the
The partnership was announced shortly before Australia officially legalised same-sex marriage on 7 December. More details on Wella’s involvement in the event will be announced shortly – stay tuned!