KEVIN.MURPHY has announced that it will begin to produce its packaging from 100 per cent recycled ocean waste plastics from mid-2019, the first beauty brand to implement the practice.
“This change is for the future of our environment and for us to be truly sustainable – to clean up our oceans for the sake of our planet and for future generations,” said brand founder, Kevin Murphy, about the important initiative.
The haircare brand’s signature packaging will be reinvented using recycled ocean plastics, which is projected to save up to 360 tons (more than 326,580 kilograms) of new plastics each year. KEVIN.MURPHY will also be sharing its eco-friendly processes with anyone interested in the initiative, ensuring that more awareness and action to protect marine life and ensure safe packaging disposal practices can be shared among the industry.
The recycled bottles will be rolled out in salons from mid-2019.
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Every piece of plastic that has been made – ever – is still here on our planet. Through our new commitment to reclaiming ocean plastic for our bottles, we will remove 360 tons of plastic from our oceans every year! Help us #SaveOurOceans and marine life by getting involved. #TheChoicesWeMake #loveKM