Matrix has previewed the versatility and range of its new demi-permanent pop colour line, SoColor Cult, at a collaborative event in Sydney. #ColorCreate was held at the Sydney Academy on Wednesday 15 August and hosted by the Matrix design team.
A selection of Sydney fashion influencers were special guests at the event, where each room of the academy was transformed into a colour palette that represented the vibrant SoColor Cult range.
The formalities were led by Matrix Australia Design Team Member and Hair Expo Colour Technician of the Year, Stevie English, alongside a team of talented artists creating sensational hair colours and bespoke hair looks for all the VIP guests.
The lucky duck was a highlight of the day – where all guests captured their new looks in the bathtub filled full of lucky ducks.
SoColor Cult will be available from September via Matrix Australia.