ELEVEN Australia has released REMIX, its 2018-2019 campaign inspired by global youth culture. The edgy new campaign is a departure from the beachy aesthetic seen in former ELEVEN campaigns and focuses instead on celebrating the individual, featuring six models sporting different hair looks.
“ELEVEN Australia has a range of high performing products to suit every hair texture and we wanted to represent that with the REMIX campaign,” said Joey Scandizzo, Co-Creative Director of the brand about the new-look images.
Co-Creative Director Andrew O’Toole added, “we always aim to celebrate every facet of Australia through our campaigns, from the sand to the cities. While sunshine and the beach will always be a part of ELEVEN Australia’s DNA, REMIX embodies ELEVEN Australia’s heritage as an Australian brand while representing the essence of Australia in 2018.”
ELEVEN’s new campaign was driven by a creative youth culture that celebrates authenticity, and we love the fresh take. Check out the campaign video below.