Pulp Riot packed out the Hair Expo Main Stage, with the crowd captivated by the team’s creative demonstrations.
Promising to “leave the stage messier than we found it”, California-based pop colour brand Pulp Riot made quite an impression at Hair Expo Australia. With an impressive combined social media following of more than one million followers, Pulp Riot has garnered a cult status in the US.
Pulp Riot’s foray into the Australian market is timely, with creative colour becoming more popular. David attributes this increase in salon clients requesting creative colour to a culture shift, rather than a trend:
“When we first opened six years ago, we were lucky if once a month someone came in and wanted purple hair. And now, every colour of the rainbow goes out the door every day. It’s not a trend – it’s a culture shift. For example, our nine-year-old has aqua hair, she’s gotten magenta hair, and it’s very acceptable for her to wear that at school. Then there are people who are in their 40s, 50s, 60s and 70s, who are coming in and they start by perhaps getting a pop of purple (which we consider the ‘gateway drug’) and then they come back and get all kinds of different colours. I think the first Domino’s been hit and now it’s taking off. It’s similar to tattoos but maybe a little bit more acceptable to more people because it’s not so permanent. But it’s become part of the culture.”
See more from Pulp Riot’s Hair Expo showcases below and if you’re interested in Pulp Riot for your salon, contact Rogue Beauty: www.roguebeauty.com.au