Oribe Australia editorial ambassador Paloma Rose Garcia has opened up her own salon – PALOMA – in place of the Oscar Oscar salon she formerly managed in Sydney’s Paddington.
“I’m so incredibly proud to announce the opening of my new salon,” said Paloma when the salon opened on 1 July. “It goes without saying, but the launch of PALOMA has been many months in the making and that’s because I really wanted to create something different for my clients, and ensure that everyone who comes to my salon space is offered a truly personalised experience – from the moment they walk in the door to the moment they leave.”
The prominent editorial stylist is harnessing the consumer trend toward bespoke products and services, which she underlines as a significant point of difference for the new salon. We spoke with Paloma to ask her more about this exciting career step and the changes she’s made to set her new salon apart.
What was the motivation for opening the new salon in place of Oscar Oscar?
I got to the stage in my life where I just wanted to do my own thing and be bespoke in my offerings in the salon. I had a wonderful seven years in business with Oscar and learnt everything I know, but it was just time for me to do my own thing.
Are there any changes you’ve implemented to differentiate the new salon space?
Yes, absolutely. The branding has a different feel, it’s minimal + clean. To go with the branding we also shot a beautiful campaign and these two together were so important in setting the tone + feel for the space.
The services have also been tweaked with on-trend language, dry bar services, makeup applications and express services. The guest experience has also completely changed with a huge focus on wellness and we use DoTerra essential oils for a shoulder + neck wellness ritual before any service. Our wellness menu is more like a bespoke hotel refreshment menu. Everything in the salon is highly considered for our guests to have a calm + beautiful experience in-salon.
Do you notice any differences in the services clients are requesting in the salon now compared to when you first started managing Oscar Oscar?
Yes of course! So many things have changed over the years! Time is more precious. Guests have less time. We play very slow-beat music as well, which our guests love. Less nightclub more relaxing, slow-beat tunes.
What are your hair trend predictions for the year ahead?
I really see diversity coming through strong. It’s filtered through from high-end fashion, with us seeing strong diversity in castings of girls for shows/shoots. The more individual the better! I see this as a huge trend in hair. What works best for your hair texture, lifestyle and suitability for your face shape and features. This gives women their best haircut/hair colour and ultimately gives them great confidence. Along with this comes the huge trend in natural hair texture. Hair is more wash ‘n’ wear these days, with layering that gives hair swing and movement. Undone is the new done and effortless is
the new cool.
What would you say are your biggest career milestones and what do you hope to achieve next?
The launch of PALOMA. It’s been my dream since I was about 8 years old (my mother reminded me the other day). My team consists of 17 wonderful individuals and that really makes my heart sing. The services we offer, how down to earth and authentic we are. That is what makes me proud.