Wella Professionals was among 200 groups with floats taking part in the 40th Sydney Gay and Lesbian Mardi Gras Parade on Saturday 3 March, with an estimated 300,000 bejewelled and glittered spectators lining the streets to watch more than 12,000 participants in the festivities.
A major partner of the parade in 2018, Wella’s team of 80 stylists and brand representatives led the sparkly golden float down the Oxford Street route with a choreographed routine (including hair flicks, naturally) to the beat of ‘Whip My Hair’ by Willow Smith. Giant, golden-glitter foam hairdryers and scissors were used as fitting props, with the float bearing the lit-up signature Wella logo and “Love in Colour” in multi-coloured glitter.
Drag talent Krystal Kleer danced atop the float with a multi-coloured wig co-created with Wella Professionals Technical Educator, Justin Barbirotto.
Commenting on Wella’s partnership with Mardi Gras in 2018, Jerome Toulza, General Manager, Coty Professional Beauty Australia & New Zealand said,
“The hairdressing industry is one of the most representative of the LGBTQI community, and as part of the COTY family, our mission is to celebrate and liberate the diversity of your beauty. Our Wella family is a creative, courageous and inclusive one so we could not think of a better partnership than with Mardi Gras, and we had a fantastic time celebrating at the 40th-anniversary parade on Saturday.”
Other highlights of the parade included a Cher tribute, which saw the icon herself mingle with parade participants at Taylor Square.
According to Sydney Gay and Lesbian Mardi Gras, the parade drew in record numbers for the 40th-anniversary celebrations, the first since the legalisation of same-sex marriage in Australia in December 2017.