Hot on the heels of its official Mardi Gras sponsorship announcement, Wella Professionals has released a rainbow-like palette of 11 semi-permanent shades, co-created by nine of its Global Creative Artists.
The Colour Fresh CREATE by Wella Professionals was made in response to a growing demand for expressive colour and allows colourists and their clients to play with 11 fully inter-mixable pure shades (including one clear shade) to create anything from soft pastels to bold, vibrant colour.
“For me, the perfect pink has to be vibrant but have a softness to it. I wanted to create something that can be worn on all ages and skin tones, so having a ‘dusty’ finish keeps it versatile. I have been experimenting for years with my clients to achieve the perfect hue and how it wears in the hair over time.” said Ash Crocker, Wella Professionals Australia Top Artist, and one of the nine co-creators of the new line.
For those wanting to see the colours being used behind the chair, head to Instagram and search #COLOURCREATORS