Hair Expo Australia‘s return to Darling Harbour was a passionate affair, with the hair community’s premier event wrapping up its 2017 edition with a 15 per cent increase in expo floor space from the 2016 event in Melbourne, meaning more exhibitors and more products for hair professionals to sample and shop. With 150 shows on three stages in the expo halls, 10 dedicated education rooms, as well as grand theatres and ballrooms for the event’s evening galas; the Hair Expo program is unrivalled in Australasia; showcasing more than 1500 models, styled by more than 500 educators with products from more than 110 exhibitors. Hair Expo’s Event Director, Julia Erben, commented:
“Hair Expo has once again proven to be the beating heart of the industry. Nothing furthers a community as much as an interactive live event. Countless business opportunities have been created, careers enhanced, and friendships forged. The inspiration created at Hair Expo reverberates throughout the entire year. While the total attendance did not quite beat 2016’s record-breaking, first-ever Melbourne edition, we grew by a massive 18 percent in Expo ticket sales above the last Sydney event, proving the attraction of the program and its new Sydney home in Darling Harbour.”
Education sessions with global superstars found sold-out auditoriums with more than 500 attendees, and the night-time galas culminated in the glamorous Hair Expo Awards ceremony with more than 1000 guests.
Julia Erben added:
“Bringing the world’s best to Australia is the core of our mission. With standing ovations and visitors testifying that meeting their idols made this ‘the best day of their careers’, we stand humble in gratitude to iconic industry figures such as Eugene Souleiman who shared the insights into their world and skills in such generous ways.”
The event was also characterised by many ground-breaking, international product launches, welcomed by an industry which thrives off innovation and salon-exclusive technology. Offering products and services that cannot be replicated at home is the central draw card for salons, and thousands of managers and their teams flock to Hair Expo each year to find that point of difference.
Hair Expo Australia will return to Melbourne next year as part of its new rotating annual event schedule, where it will take up residence at the MCEC over the Queen’s Birthday weekend, 9-11 June 2018.
Stay tuned for event updates!