Hair Expo and Sustainable Salons Australia (SSA) have formed an exciting partnership aimed at ensuring the sustainability and future growth of the hair salon industry. The industry-first collaboration was announced at Hair Expo‘s 2017 GenNext Gala show, which celebrates rising talent in the industry.
“Hair Expo is the beating heart of the professional hairdressing industry, with one in six Australian hairdressers participating each year”, says Julia Erben, Event Director for Hair Expo Australia. “Ingrained in our heritage is to take on the responsibility of inspiring and motivating generations of hairdressers, who in turn provide superior services to their customers. We now want to take on a new responsibility: to take our industry to the next level by contributing to its long-term sustainability. Not only with regards to environmental impact, but also by giving back to the communities that support us, and by attracting new talent to our unique profession.”
Co-founder and Managing Director of Sustainable Salons Australia, Paul Frasca, says:
“At Sustainable Salons Australia, we have so many awesome salons that are doing a great job of helping us to make salon waste history, and it’s creating a ripple effect! Our future relies on fresh talent, innovative thinkers and a new wave of hairdressers that really care about the world around them. That’s why we’re so excited to be collaborating with Hair Expo to make an even bigger ripple effect throughout our industry and our local communities.”
The three-year initiative focuses on the continued development of the industry by fusing the creativity and reach of the Hair Expo community with the innovation and passion of Sustainable Salons Australia, while emphasising the three tiers of sustainability – People, Planet and the Future – to deliver a comprehensive sustainability plan across the entire Hair Expo event and wider network.
Towards 2020, the organisations have outlined their combined vision to actively contribute to a sustainable society by sharing resources and skills all year round. The commitment entails:
- Our People – the initiative will be supporting charities and organisations that can significantly benefit from what hairdressing industry professionals have to share.
- One Planet – to engage exhibitors, educators, and visitors to join them in adopting more environmentally sustainable processes and products for future shows, resulting in a zero-waste event.
- Your Future – to find new ways to attract and energise the next generation of hairdressers for the future success of the industry.
After launching the collaboration at Hair Expo 2017, the organisations are now preparing a sustainability plan, which will guide the next steps of the initiative through until 2020.
We’ll be posting updates on what’s to come on the blog in the coming months, so stay tuned! And big congrats to Sustainable Salons Australia for their recent nomination in the Innovative Products or Services category for the Victorian Premier’s Sustainability Awards 2017.