Eugene Souleiman created vibrant runway hair for fashion designer Jeremy Scott’s latest show in New York last week. The looks were designed to replicate the ‘synthetic’ feel of the new AW18 fashion collection.
“The aim today is to get the hair to look as glossy and sharp as possible, almost fake looking. There’s a strong synthetic feeling running through Jeremy’s collection and we are taking that and very much running with it.” – Eugene Souleiman.
Inspired by the gloss and colourful shades of various fabrics in Jeremy Scott’s collection, as well as its loose association with the late ’60s, Eugene imagined ‘neon geometric’ wigs in electric yellow, tangerine, lilac, pink, green and turquoise.
The wigs in a rainbow of neon colours were first blow-dried and then straightened with the new ghd Gold Professional Styler to lend hyper-real perfection.
“This colour spectrum is normally associated with loose, undone styles, but this look is sharp, geometric and almost space-age. It is in some ways a homage to Vidal Sassoon and his cuts. He left us with his legacy. When perfection becomes more than perfection it becomes unreal.” – Eugene Souleiman
Eugene was named as a ghd Fashion Week ambassador in September 2017. He is also Global Creative Director Wella Professionals. Read our interview with Eugene following his Mizutani masterclass at Hair Expo 2017 here.