Summer has arrived in the form of ELEVEN Australia‘s latest campaign, set on the stunning Wategos Beach in Byron Bay.
Shot by ELEVEN Australia Co-Creative Director, Andrew O’Toole, with hair by Co-Creative Director Joey Scandizzo, the collection includes relaxed styles with beach texture, natural curl, and an on-trend undone shag.
Joey and Andrew explained that the setting and vibe of the collection ties into the brand’s essence as uniquely Australian.
“It’s important for us to keep the ‘Aussie’ in all our shoots, when we are shooting in studio as well as on location. It’s the essence of the brand we want to bring to life. On behalf of the whole ELEVEN Australia team, we couldn’t be more proud to highlight our country’s natural beauty and also produce a hair campaign that looks uniquely Australian,” said Andrew.
“Byron Bay has it all! It’s my home away from home. I love the laid-back vibe and the chance to sneak in a surf or two. It represents everything that makes me happy. We were able to enjoy nature and create beautiful hair and images that show off our incredible country and us as a brand.”
The outdoor beach shoot was complemented by an indoor series at the newly refurbished Rae’s on Wategos penthouse.
ELEVEN AUSTRALIA BYRON BAY
- Hair Director – Joey Scandizzo
- Photographer – Andrew O’Toole
- Makeup Artist – Belinda Zollo
- Wardrobe – Sophie Hexter