Dyson hosted its Australian Hair Science event in Sydney on Monday 9 April, where updates to its new Supersonic Pro Edition hairdryer were revealed alongside fascinating insights from a study into the hair care habits of Australian women.
We are super excited that Dyson will be showcasing its new Supersonic Pro Edition dryers at Hair Expo 2018 in Melbourne! Read on to learn about the new features for professionals and make sure you try one out for yourself at Hair Expo.
The technical stuff: what’s new?
The Dyson hairdryer contains a V9 motor (which sits in the handle) that is a third of the size and half the weight of a traditional hairdryer motor, spinning up to eight times faster and producing three times the pressure. Since the launch of the first Supersonic, Dyson has been fine-tuning the hairdryer specifically for professionals.
In Australia, Dyson trialled the Supersonic in more than 40 salons, re-engineering the technology to form the new Dyson Supersonic Pro Edition.
New features of the professional dryers include a longer cable (3.3 metres from the original 2.7 metres), as well as a new magnetic dual filter designed to work with the harsher salon environment. The magnetic outer filter snaps on and off for easy cleaning (using a new brush) to remove hair, hairspray and other debris that inevitably gets caught after heavy use, and can also be rinsed with water. When the filter is due for a clean, the dryer will send a signal via a light feature on the unit.
Changes to the magnetic nozzle concentrator mean that airflow covers a wider area, while the concentrator itself is thinner; ensuring bigger, more precise sections can be blow dried. The addition of a cool grip means it can be removed safely without burning your fingers, and the dryer comes with an extended two-year warranty.
Professional insights from Renya and Peter
Renya spoke about her appreciation for the dryer’s relative quietness, remarking it was “why the Dyson’s amazing. The sound is minute – I can get up at 5:00 in the morning, blow-dry my hair and it doesn’t wake up anyone in the family. The sound is really important, it doesn’t scream at you!…The work is beautiful, it’s shinier, and it’s healthier… I can’t live without it”, concluded Renya.
Peter agreed, noting that the dryer “sounds so quiet that people don’t expect the strength of the actual dryer – because we’re so used to the noise. The noise is actually a lot lower, but it’s stronger. It’s incredible.”
Fred Howe, Dyson Design Engineer, noted that the dryer was named for its low noise level. “The reason why it’s called the Dyson Supersonic [is] because we tuned all these high-frequency, high-pitched tones outside of the human audio spectrum. We engineered such a high frequency that the human ear can’t hear it. So it’s genuinely Supersonic!”
Dyson study investigates hair habits of Aussie women
Intriguing insights into the hair care routines of Australian women were shared at the event from a study commissioned by Dyson. The study found that while 89 per cent of respondents were concerned or very concerned about heat damage to their hair, more than a third (35 per cent) still use their hair dryer on full heat, with 68 per cent of Australians unaware that using hairdryers this way can cause irreparable damage to the hair.
“Some conventional hair dryers can reach extreme temperatures causing hair to become weaker, less elastic and easier to damage. However, styling hair does not always rely on excessive heat. The Dyson Supersonic™ hair dryer has intelligent heat control, a glass bead thermistor measures the temperature 20 times a second, helping ensure hair isn’t exposed to excessive temperatures to protect natural shine”, said Fred Howe.
Dyson Supersonic at Hair Expo Australia
If you’re coming to Hair Expo 2018 in Melbourne, you can see the new technology for yourself! Dyson will exhibit at the event with its new Supersonic Pro Edition, and will also be sponsoring the new Styling Stage on the Expo floor.
Get your Hair Expo tickets here.